Placer County will process the application for the 32-acre surf Park which includes a surf lagoon, hotel, bungalows and an action sports hub. The project is estimated to cost approximately $150 million with a target 2027 open.
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A 14-year legal battle with environmental groups over the largest private investment in north Lake Tahoe since the 1960 Olympics has been settled.
Video and entire story on CBS News,…
Business Organization Continues to Make Strides on Behalf of Placer’s Top Economic Sectors
Jul. 9, 2025 – Roseville, CA, Placer Business Alliance (PBA) is pleased to announce that…
Comstock's Magazine July 2025 Issue contains a special supplement in partnership with Placer Valley leaders.
Read the digital version by clicking this link: Comstock's Magazine July 2025…
First District Congressman Doug LaMalfa and California Senator Adam Schiff today announced a critical new mission is coming to Beale Air Force Base in Yuba County.
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Placer County and Buzz Oates Construction broke ground on the Placer Commerce Center on Tuesday, April 22. The project is planned to be a major commercial-industrial business park targeting research and development firms, warehousing, distribution, e-commerce fulfillment,…
Placer Business Alliance partners with Visit Placer for 1st Tourism & Quality of Life Summit. Placer Business Alliance Executive Director Cherri Spriggs was interviewed for the story that brought together 130 business, community and elected leaders to discuss current…
AKT Development Sells Entitled Land in Lincoln to Taylor Builders, LLC.
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PBA Supporter Alterra Mountain Company's Revolutionary Investment in Palisades Approved by Board of Supervisors.
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PBA Supporter 40 Acre Conservation League Secures Nearly 700 Acres in Placer County.
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We wanted to invite you to take a moment to celebrate the life, heart and smile of our founding Board Member, Aldo Pineschi. The Placer Business Alliance was his shared vision. A vision that originated from his deep commitment and connection to our business community, and to…
All About PBA Supporter California State University, Sacramento's Placer Campus.
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PBA Supporter California State University, Sacramento Wins Approval from CSU Trustees for Placer Campus.
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Business Organization Continues to Make Strides on Behalf of Placer’s Top Economic Sectors
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Placer County viticulture and supporting industries on pace to tie Santa Maria, San Luis Obispo and Santa Barbara Wine Regions. Read the full Center of Excellence 2023 Economic and Workforce Analysis of Placer Viticulture report…
PBA Supporter Project 8 Winery Wins Approval from the Placer County Board of Supervisors.
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