For years, Placer County businesses and locally-elected leaders have worked side-by-side to create a warm, hospitable environment for businesses and families to thrive. Those efforts have yielded impressive results.
The Placer Business Alliance is committed to building upon this impressive legacy for the benefit of Placer businesses and residents.
We advocate on behalf of the County's eight largest economic sectors: agriculture/forestry, construction, finance and insurance, health care and social assistance, manufacturing, real estate and rental leasing, retail and tourism.
Our efforts often focus on the thread that connects these industries. This includes infrastructure, transportation, natural resource availability, destination stewardship, housing, public safety, education, energy, and health care.
Policy & Programming Highlights
- Facilitated the sell-out DC Summit 2021, 2022, 2023, and 2024 policy event with participation from US Senators, Congressional Representatives, Department Leaders, and more.
- Established the PBA PAC in 2023 with nearly a 100 percent win rate.
- Partnered with the North State BIA to procure proprietary housing trends research.
- Assisted PBA Founding Supporter 40 Acre Conservation League in its efforts to successfully secure a $9 million grant from the State of California to purchase and provide fuel reduction efforts on hundreds of acres of land in Nyack.
- Assisted PBA Founding Supporter California State University, Sacramento, in successfully seeking approval from the California State University Chancellor’s Office on the DRAFT EIR for the Placer Campus.
- Assisted Placer County, the Placer Vintners Association, the Placer Farm Bureau, and other partners in securing a $500,000 Sustainable Agriculture and Lands Conservation Grant from the California Department of Conservation.
- Assisted SMUD in winning approval of its Country Acres Solar Project from the Placer County Board of Supervisors.
- Assisted PBA Founding Supporter Alterra Mountain Company in winning approval from the Placer County Planning Commission and the Placer County Board of Supervisors for its Village at Palisades Tahoe Specific Plan—the largest private investment in North Lake Tahoe since the Olympics that’s estimated to generate over $25 million in annual tax revenue for North Lake Tahoe and the County.
- Assisted PBA Founding Supporter LeCavalier Winery in winning approval from the Placer County Planning Commission and the Placer County Board of Supervisors for its tasting room, restaurant, and winery.
- Successfully advocated for the Placer County Conservation Program at LAFCO.
- Supported Sierra College in grant efforts in the areas of cybersecurity, manufacturing, and career technical education.
- Hosted conversations with the region’s leaders around water, fire and fuel reduction, economic development, career technical education, public safety, agriculture, transportation, health care and tourism.
Why work with Placer Business Alliance?
