Cherri Spriggs

Cherri Spriggs
Executive Director
Cherri Spriggs

Cherri Spriggs, CEO, Meraki Public Affairs

Cherri Spriggs’ storied career spans nearly 25 years and includes experience in Economic Development, Education, Tourism, Land Use, Transportation, Health Care, Tort Reform, and Public Funding. She has managed public affairs, community outreach programs and ballot measure campaigns with multi-million-dollar budgets on behalf of a number of Fortune 500 companies, local government agencies, non-profit organizations and associations. 

Originally from southern California, Spriggs has lead and won national recognition for her work with the multicultural and multilingual communities. Assimilating to the Spanish-language and Latinx-culture through study and living abroad in San Sebastian, Spain, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients based in meaningful, respectful, transparent and authentic communication. Her extensive experience and sage counsel make her the go-to choice for clients seeking to specifically deliver their messages to the Latino community. 

Her record of success coupled with her unique collaborative approach to ballot initiative campaigns and traditional corporate public affairs programs has earned her a national reputation for being an intentional, strategic leader and a masterful tactical implementor. Cherri’s passion, dedication and vivacious spirit makes her a client favorite. 

Spriggs resides in Placer County and currently serves as Secretary of Lighthouse Counseling & Family Resource Center and President of Visit Placer. She formerly served as an Economic Development Committee Member for the City of Lincoln and the President of the Lincoln Area Chamber of Commerce. She is also a sustaining member of the Junior League of Sacramento.

She earned a Bachelor of Arts in journalism from California State University, Chico, as well as a minor in Spanish and art history.